In August 2024, Google launched its latest core update, a move designed to enhance the quality of search results by promoting valuable, user-focused content.
Although the full effects of the update are still unfolding, it’s clear that this change could impact websites across various industries, including eCommerce. For online retailers, staying informed about these developments is essential to maintaining or improving search visibility.
The update
The latest core update aims to refine Google's search algorithms to prioritise content that genuinely benefits users.
Google is focusing on reducing the prominence of content created solely for search engine rankings and instead promoting sites that offer quality, original content.
This update is part of an ongoing effort to improve search results, informed by feedback from search marketers, Google users and evolving industry standards.
While the specifics of the update’s impact will be debated, Google's end-game is clear: To better connect users with content that serves their needs.
For eCommerce sites, this means that content focused on user value—like detailed product information and insightful articles—may stand a better chance of performing well in search results.
The potential impact on eCommerce websites
While it’s still too early to predict the full impact of this update, there are potential scenarios to consider.
Sites that rely on thin content—such as minimal product descriptions or generic pages—could see a shift in rankings.
Conversely, websites that have invested in high-quality, user-focused informational content might experience positive changes.
Smaller or niche eCommerce sites, in particular, might benefit if their content is well-targeted and genuinely helpful, potentially levelling the playing field against larger competitors.
However, it’s important to note that these outcomes will vary, and the real effects will become clearer as the update continues to roll out.
What actions can you take?
To help ensure your eCommerce site is well-positioned amidst the potential changes brought by this update, here are some proactive steps you can take to safeguard your search rankings and continue driving organic traffic.
Audit your content
Evaluate your website content to ensure it provides real value to users.
Consider enhancing your product descriptions, incorporating user reviews, and updating any outdated information.
Focus on user intent
Tailor your content to address what your customers are looking for.
This might involve creating blog posts, how-to guides, or videos that align with their needs and interests.
Improve your user experience (UX)
Ensure that your website is easy to navigate, loads quickly, and is mobile-friendly.
Google’s algorithm is increasingly using UX when determining rankings.
Monitor performance
Keep a close eye on your website’s performance during the rollout of this and future updates.
Use analytics tools to track any fluctuations in traffic or rankings and be ready to adjust your strategy if necessary.
Not tracking your Google rankings? We can help with that. Reach out to your Account Manager for more information.
While the full impact of Google’s August 2024 core update on eCommerce websites remains to be seen, it’s clear that a focus on quality, user-centric content is crucial.
If you’re unsure how your site might be affected or need help adapting your SEO strategy, we can help you. Contact your Account Manager to arrange an initial exploratory meeting.
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