eCommerce and Google's August 2024 core update

The update

The latest core update aims to refine Google's search algorithms to prioritise content that genuinely benefits users.

Google is focusing on reducing the prominence of content created solely for search engine rankings and instead promoting sites that offer quality, original content.

This update is part of an ongoing effort to improve search results, informed by feedback from search marketers, Google users and evolving industry standards.

While the specifics of the update’s impact will be debated, Google's end-game is clear: To better connect users with content that serves their needs.

For eCommerce sites, this means that content focused on user value—like detailed product information and insightful articles—may stand a better chance of performing well in search results.

The potential impact on eCommerce websites

While it’s still too early to predict the full impact of this update, there are potential scenarios to consider.

Sites that rely on thin content—such as minimal product descriptions or generic pages—could see a shift in rankings.

Conversely, websites that have invested in high-quality, user-focused informational content might experience positive changes.

Smaller or niche eCommerce sites, in particular, might benefit if their content is well-targeted and genuinely helpful, potentially levelling the playing field against larger competitors.

However, it’s important to note that these outcomes will vary, and the real effects will become clearer as the update continues to roll out.

What actions can you take?

To help ensure your eCommerce site is well-positioned amidst the potential changes brought by this update, here are some proactive steps you can take to safeguard your search rankings and continue driving organic traffic.

Audit your content

‍Evaluate your website content to ensure it provides real value to users.

Consider enhancing your product descriptions, incorporating user reviews, and updating any outdated information.

Focus on user intent

Tailor your content to address what your customers are looking for.

This might involve creating blog posts, how-to guides, or videos that align with their needs and interests.

Improve your user experience (UX)

‍Ensure that your website is easy to navigate, loads quickly, and is mobile-friendly.

Google’s algorithm is increasingly using UX when determining rankings.

Monitor performance

‍Keep a close eye on your website’s performance during the rollout of this and future updates.

Use analytics tools to track any fluctuations in traffic or rankings and be ready to adjust your strategy if necessary.

Not tracking your Google rankings? We can help with that. Reach out to your Account Manager for more information.