What's New in Venditan Commerce? Q1 2025

Enhancements to our Loyalty System

Venditan Commerce’s points-based Loyalty System allows customers to accumulate points on their spending, typically set at a predefined multiplier, such as 1 point per £1 spent.

Previously, customers could only redeem these points by converting them into e-vouchers, which could be used for discounts on future purchases.

Now, they have the option to apply their loyalty points directly to purchases, both online and in-store, creating a more fluid experience that makes points feel like a genuine, redeemable balance.

This update should increase engagement with the loyalty programme by making it easier for customers to access and use their rewards.

Alongside this, we’ve also improved EPOS visibility for loyalty points.

Cashiers can now see how many points a customer will earn on a transaction, allowing them to communicate this incentive at the point of sale.

Additionally, receipts now display the points earned, reinforcing the reward system and encouraging return visits.

Clients already using the Loyalty System can contact their account manager to enable this feature. If you’re interested in introducing a loyalty programme, we’d be happy to discuss how it could work for your business.

Hosted pay-by-link experience

Pay-by-link services have long been available through Venditan Commerce via our integrated payment gateway integrations, but we’ve now introduced a hosted pay-by-link experience that operates directly within your website.

With this update, customers who receive a payment link via email can be taken to a dedicated, branded checkout page on your site, rather than the external payment gateway’s website.

Key benefits:

• Provides an owned, branded and familiar checkout experience for customers.
• Supports multiple payment methods, including debit/credit cards, Apple Pay, Google Pay, and Klarna.
• Ideal for businesses that take orders over the phone – staff can now prepare the order, send the pay-by-link, and complete the transaction without handling payment details directly.
  

This experience offers added security, flexibility, and a better customer experience for businesses using pay-by-link payments.

Duplicate an Offer

Managing promotional campaigns is now even easier with the ability to duplicate existing offers within Venditan Commerce.

Rather than manually setting up recurring or seasonal promotions from scratch, you can now duplicate an offer with a single click, copying over all settings into a new entry that can be modified as needed.

This time-saving feature ensures greater consistency across campaigns and reduces the risk of human error when setting up multiple similar promotions throughout the year.

This feature is now live for all clients.

Set mandatory fields for bulk product importation

Venditan Commerce’s product import tool allows businesses to create new products or update existing ones in bulk.

Now, we’re offering the ability to define mandatory fields for the importation process, ensuring only high-quality, complete data is added to your inventory.

If a product import file is missing required fields, those items will be rejected with a clear error message explaining the issue. This helps maintain data integrity, preventing incomplete product records from being imported and ensuring compliance with internal data rules.

For example, businesses that require every product to have a specific product attribute or media asset can now enforce these rules at the point of import.

Mandatory fields are configured by the Venditan development team. Contact your account manager if you’d like to set this up.

Search for orders using tracking numbers and notes

Venditan Commerce’s Smart Search function has been expanded to make it even easier to locate specific orders.

• Search by Tracking Number: If a customer provides their courier tracking number rather than an order number when enquiring about a delivery, staff can now input this into Smart Search to locate the order.
• Search by Order Notes: If notes have been added to an order, they are now searchable, making it easier to track down orders based on internal references or additional customer information.

This update streamlines customer service workflows and enhances search efficiency for support teams.

This feature is now live for all clients. Minor configuration is needed to enable this feature for historical orders that pre-date the feature.

Improved customisation of PDF purchase order exports

We’ve expanded the customisation options for businesses generating purchase orders in Venditan Commerce, giving more control over the information included in PDF exports.

New features:

• Custom text field: Add a bespoke message at the top of the purchase order PDF – useful for communicating special terms, conditions, instructions, or disclaimers.
• Attribute integration: Product attributes can now be included in the line items, which may benefit suppliers who require additional product information for compliance or fulfilment purposes.

Speak to your account manager if you would like to enable these customisation options for your business.

Coming soon: Biometric login for mobile devices

We’re currently developing biometric login functionality, allowing customers to log into their accounts using facial recognition or fingerprint authentication.

The first phase of this rollout will be for our mobile application, with future plans to extend it to mobile website logins. 

With mobile traffic making up the majority of sessions for many Venditan clients, this feature is designed to improve ease of access, particularly at checkout, where faster login methods can help reduce friction and improve conversion rates.

Feature spotlight: Order Holding

Venditan Commerce includes an Order Holding system that allows you to automatically place orders on hold based on 20+ pre-configured rules and thresholds.

This includes, but is not limited to, orders containing:

• A total value higher than a configured threshold.
• Products with specific attributes or attribute values.
• Products containing an invalid delivery contact number.
• A postcode within a defined list of postcodes.
• Products containing one or more defined tags.
• The customer has an account but checked out as a guest.

If using Order Holds and thresholds—or optimising their use—could benefit your business, please contact your account manager for a full walkthrough of the functionality.

Venditan Commerce Documentation website launch

January saw us launch our Venditan Commerce documentation: docs.venditan.com

The website aims to serve as a definitive resource for the capability of Venditan Commerce across the platform, EPOS, websites and mobile app.

You may find it useful to unearth new functionality that may be beneficial for your business.

Best of the Rest: Minor updates and enhancements

Alongside these major updates, we’ve introduced several smaller but useful enhancements:

• You can now restrict staff access to editing order delivery addresses, with the option to disable it based on payment type. Useful for preventing unauthorised changes that may affect liability or fraud protection.
• A new Inventory Colours Report can be enabled to identify colours in use that lack Filter Mapping, helping you to maintain consistent use of the feature. (Filter Mapping standardises and collects niche colour names into one, e.g. ‘Ferrari Red’ and ‘Deep Ruby’ into ‘Red.’)
• A new Customer Tags Report can be enabled to provide an overview of all customers, and the Customer Tags applied to them, making it easier to audit and manage tagging at scale.
• Venditan Commerce now supports including order reference numbers on Royal Mail postage labels generated by Ship Engine. This can improve order accuracy by assisting packing teams.
• You can now prevent specific offers from being combined, avoiding unintended discount stacking. This is a simple tick box within the offer’s settings.
• Clients using Venditan Commerce for order fulfilment can now customise the headers of picking slips, rearranging the four available columns to better suit their content and workflows.