Search & Merchandising
Our Search and Merchandising features empower you to drive sales and conversions by making your products as discoverable and engaging as possible.
Our Search and Merchandising features
We give you total control over how your products are displayed and discovered across your eCommerce website.
Key features include:
Lay out your product listing pages in your own preferred order, displaying your most popular products at the top of the page so users see them first.
Enrich product display pages with multiple images and videos, and overlay badges on your products to enhance features and offers.
Offer search functionality that makes relevant product suggestions based on the user’s search history.
Add AI functionality so that whatever your customers search for, and however they search for it, they can find what they’re looking for.
Provide users with a filter system so they can narrow down their search results, and find the exact product they are looking for, from within the search system.
Group products into bundles and/or offer discounts when they are purchased together for one unit price.
Add real-time callouts to your product listings promoting low availability, geographical availability and recent purchases.
Let users see what items they have recently viewed and recommend other products based on their search and browsing history.
Increase your conversion rate through product discovery
Search and merchandising features are crucial for boosting website conversion rates by improving product discovery.
A good search function not only delivers relevant results but also guides users to their desired products through features like filtering and autocomplete. This is especially valuable for extensive or complex inventories.
Use smart merchandising to strategically showcase your popular or priority products at the top of listings. Enhance their product detail pages with engaging content that highlights product features and related offers.
These combined efforts create a seamless and personalized shopping experience, reducing bounce rates and increasing time spent on the site. Ultimately, this leads to higher conversion rates as users easily find and engage with products that match their preferences and needs.
Make your eCommerce website work to your priorities
Merchandising can also be used to keep your eCommerce websites aligned with your commercial priorities.
With the ability to move your priority products to the top of the listings page, and feature them during your upselling opportunities, you are equipped to maximise revenue by adapting to changing priorities in real-time, ensuring that the website reflects current sales strategies and inventory levels.
Focus on products that match the current season, make good profits, are readily available, and align with your ongoing promotions. Be quick to adapt to market changes and keep improving the customer experience to boost sales and meet your business objectives.
Use merchandising to shift your excess stock
These features are instrumental in helping our clients clear out their excess stock.
On-demand, they have the ability to promote surplus items through eye-catching banners, featured sections, tailored product recommendations and discounted product bundles. They run these features for as long as they need to and then adapt their website to whatever commercial priority is next.
With these techniques, you can effectively market and sell your excess stock, reducing carrying costs, and freeing up warehouse space for new inventory, all while providing customers with valuable deals and a satisfying shopping experience.
Solutions driven by our own game-changing platform
If your existing supplier is no longer keeping up with you, or you’ve outgrown your existing technology, we can help.
Feature-rich and constantly evolving, our game-changing eCommerce platform will solve your growth and efficiency challenges.
Talk to Michael
Discuss your requirements with Michael Simcoe, Head of Technical Operations at Venditan.
